THE CATEGORIES
You can enter multiple products into as many categories as you like, and all products can be launched at anytime with the exception of the 'Best new brand/product launch for 2025' category
Judged by our Beauty Directors.
Best New Launch for 2025*
Best Beauty Classic
Best Sustainable Brand / Product
Best Beauty Innovation
Best Vegan Brand / Product
Best Tool
Best for Wellness
Best New Technology
*Please note all products must have been launched since June 2024.
*This may apply across all our parent categories.
Find out more about each of our categories below:
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SUN & TAN
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FRAGRANCE
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HAIR
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MAKE-UP
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SKINCARE
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BODYCARE
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COMPLEXION
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HANDS,
FEET & NAILS
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ORAL HYGIENE
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SUPPLEMENTS
Lashes - Not limited to false lashes, lash growth serum
Make-up Innovation
Lips - Not limited to red lipstick, nude lip, pink lip, lip oil, plumping gloss
Tools
Brows - Not limited to brow pencil, brow gel, brow growth serum
Eyes - Not limited to eyeshadow powder, eyeshadow stick, eyeliner incl. liquid, kohl, gel